Do you have something to sell?  Then you need good pictures, ones that will support the sales process from building a brand image, to generating brand awareness to highlighting the benefits of your product.  You need images that convince your market what your product or service can do for them.

To get all that you need a photographer that understands marketing, customers, buying behaviour and brand positioning.

commercial photography
“You can have the best product or service in the world, but if people don’t buy – it’s worthless.  So in reality it doesn’t matter how wonderful your new product or service is.  The real question is – will they buy it?” – Noel Peebles

For example, do you want an image to get people’s attention?  Do you want to provoke an emotional reaction?  Do you want to create a market ‘position’ or brand image?  Do you want people to feel a certain something when they see an image that is related to your company or product?

Images are only good if they are right for your market.

I know marketing and sales as well as I know photography, so I can help you with all of the above.  I will help you with the creative process of choosing the type of image you want to get the result you need.

If we decide that the type of photograph you want is one that is not part of my repertoire, then I will help you find a photographer that can meet your needs and not charge you for my advice.  Why do I do that? Because I know sales and marketing, and I know that even if you are not my customer this time, you will be in the future.