Interior photography in today’s competitive market environment is a must. If you are looking to promote property for rental or sale, or seeking to fill hotel rooms, function rooms, pubs or restaurants, you simply have to have great visual marketing material. And the interior photography is perhaps the most important as it shows the fundamental basis of what you are selling – the space where people are actually going to spend their time.
|“Thank you for your property photography, they made my house look wonderful and enabled me to get my article published” – Marianna, Nottingham|
Interior photography of a high standard is vital if you are looking to rent or sell. The pictures are invariably the first indication that potential buyers or renters get of the property so it is important that they show it off to its best. But don’t just take my word for it… take a look at this paper on the effectiveness of property photography and virtual tours in real estate from George Washington University which concludes “… that pictures and virtual tours both increase the expected transaction price and decrease the average time on the market of comparable listings.”
Interior photography of the highest standard
Don’t fall in to the ‘user generated content’ trap. From a marketing perspective user generated content can be seen as a very positive thing. The reason for this is because people trust it. But why? They trust it because it’s of such poor quality that they are confident that it hasn’t been manipulated to make the property look better than it actually is. But, of course, this means that 99 times out of 100 it makes the property look worse than it actually is. There are various technical reasons for this, but suffice to say that the skill of a the photographer is to produce property photography that is attractive and accurate. This is why a good interior photographer has 1000’s of punds worth of equipment and many years experience and training under their belt.
Interior photography with a full guarantee
In fact, I’m so confident in my interior photography that I give a 100% satisfaction guarantee – if you are not completely happy then I’ll retake your photos free of charge, or give you your money back… you have nothing to lose!!
See examples of my Interior photography here